Separation Wall stars in new Israeli commercial

Posted: July 11th, 2009 | Author: | Filed under: media | Tags: , | 3 Comments »

Israel’s largest Cell phone company, Cellcom, has a new commercial. You have to see it to believe it:

The voice over in the end goes: “What do we all want? Some fun, that’s all”. And what’s more fun than not seeing the Palestinians around anymore, thanks to the 10 meters high wall?

(thanks for the link, Dimi).


3 Comments on “Separation Wall stars in new Israeli commercial”

  1. 1 Maoz said at 12:15 pm on July 11th, 2009:

    Yes, I just saw it on television and was totally WTFed.

  2. 2 Anya Achtenberg said at 12:11 pm on July 12th, 2009:

    Well, the ultimate in “settlerism” — what people have been doing in tourism forever, to the working class, to the indigenous populations they disappear, to the “help” in the kitchen, in the fields, in the mines.

    I wanted to find a shred of hope in this absurd commercial — the possibility of a communal game, Palestinians and Israeli Jews. Absurd. What is on the other side of the wall is meant to be hidden. Some sort of animals the IDF must keep in line. Playful at the moment. But still animals to be hidden, disappeared, kept behind a wall. A wall? A concrete monstrosity.

    I have to ask why, always why, actions that so many people would immediately respond to as horrific, inhuman, criminal, illegal when occurring in many other situations becomes fine, acceptable, “justified”, when applied to the Palestinians.

    How long will this world allow this to go on? The Palestinians can’t even rebuild Gaza after the Israeli bomings/poundings because building materials are not allowed in.

    How long?
    Can you hear me now?

    Anya Achtenberg

  3. 3 Shaul Hanuka said at 8:48 pm on July 13th, 2009:

    This is the first time i watch this silly thing. I can think of 100 other reasons to dislike this ad. Like the fact the women are only cheering and only the men are kicking the ball. I think it calls for a Maccabi Haifa Vs. FCR Duisburg match. The Israeli men will be out of air after 20 minutes playing the Duisburg girls. I think the gender wall is being ratified more than the national one.